Your direction should be set by how you differentiate and what value you bring to your customers. Every decision made should keep both of these front and center. To do this requires a plan, format, and cadence of evaluations to ensure you advance towards successful commercialization and growth.

Whether you're creating a minimally viable product or a compilation of services, keeping your scope defined and refined takes extensive insight into your landscape. How does each feature aspire to differentiate and create value for your users which creates trust and loyalty.

 Knowing which market variables to choose is crucial, and they are the foundation of your entire business. Pairing your model with a fair and competitive price not only sustains the business but also reinvests in its future.

Your users are not you, and they may have different views and opinions. There’s no greater asset than a diverse group of perspectives to serve as your sounding board before you're committed to a specific path. Choosing the right individuals is nearly as important as having them in the first place.

Nothing matters more to your business or your customers than having the right talent in place—people who not only fit the role but are motivated to excel in it. From interns to experienced leaders, hiring the right person takes both careful evaluation and continuous support to keep them motivated.

Knowing when to go from an informal business structure to a formal structure could make or break your company. Having the right co-founders and management team is the heartbeat of any business. In addition, there are a mountain of decisions related to non-dilutive, seed, and series funding.